This week on the show, Leisa tackles a key demographic: men. Men, she argues, aren’t just untapped potential; they’re ideal patients – loyal, compliant, and refreshingly drama-free. They use recommended products, arrive on time, and resist the siren song of Instagram influencers.
But why are men missing from med spas? Leisa explores societal perceptions that paint these spaces as female-centric. She critiques ineffective marketing and suggests a reframing. Think “Gentleman’s Tune-Up,” not “Floral Facial.” It’s about speaking their language.
Leisa also highlights the power of existing female clients as ambassadors to the male market. These women, with their networks of husbands, brothers, and friends, are a potent recruitment tool and creating targeted gift campaigns and couples’ promotions only add to the allure.
She also envisions men-only events – spaces where men can comfortably explore med spa treatments. Imagine “Beers and Botox” or “The Sculpted Gentleman.” It’s about creating a comfortable, masculine environment.
Finally, she stresses social media’s role. Showcase men undergoing treatments, share testimonials, and normalize male self-care. It’s about visibility and shattering outdated stereotypes.
