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Centering Your Fundraisers’ Needs In Your P2P Communication With World Vision USA’s Lyndsey Deane Ratchford

In the world of peer-to-peer fundraising, endurance events present a distinct set of challenges and opportunities. These events typically entail a much longer engagement window, offering both the chance to cultivate enduring relationships with participants and the hurdle of sustaining their involvement over an extended period of time.

For many participants, the commitment required—both physically and in fundraising—can be daunting, especially for first-timers. As nonprofits, it’s easy to focus our communication solely on fundraising goals and our mission, but in doing so, we may overlook a crucial aspect: supporting the individual athlete in their personal journey.

In this episode, P2PPF’s Marcie Maxwell is joined by World Vision USA’s Lyndsey Deane Ratchford. They delve into the significance of crafting a fundraiser communication journey that revolves around the needs and motivations of their runners and discuss how these overarching concepts can translate into a comprehensive multi-channel messaging strategy.

In this episode, we’ll also explore:

  • The value of creating custom messaging strategies for different demographic audiences

  • The power of vulnerability & empathy in peer-to-peer relationships

  • How to help your team prioritize participant-centric communication

Mentioned Links

Team World Vision

World Vision USA

World Vision International

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Connect with the Peer-to-Peer Professional Forum

As peer-to-peer fundraising professionals, we are inherently passionate people. Passionate about our missions, our fundraisers, our events, and our campaigns. We barely shy away from sharing our opinions. Whether it’s the debate between back-to-basics, or searching for the next big idea, the battle of retention versus recruitment, or even our very strong feelings about T-shirts and registration fees.

Welcome to The P2P Soapbox, a brand new podcast that amplifies the voices of our peer-to-peer fundraising community and gives us a platform — a soapbox, if you will — to discuss the hot topics facing our industry.

Join your host and P2P BFF, Marcie Maxwell, the Managing Director of the Peer-to-Peer Professional Forum, as she sits down with industry peers and leaders, delving deep into their soapbox issues, sharing best practices, and celebrating success stories.