P&G has the distinct honor of being one of the oldest companies on our show, and one with a purpose that honors the organization’s legacy as much as it guides the multi-national CPG company into the future.
Damon Jones, P&G’s Chief Communications Officer, joined Purpose 360 to talk about the company’s efforts to be “a force for good and a force for growth” across a portfolio of dozens of brands, with nearly 100,000 employees around the world.
Listen for Damon’s insights on:
- How P&G crafted a purpose that is “built in, not bolted on” to be truly integrated in the company’s DNA—and that of its brands
- How purposes guides innovation across the organization, from global operations to brand-level improvements
- Why P&G pursues advocacy efforts around issues including gender and race equality, among others, and what the company has learned about embracing issues important to citizens
- The importance of authenticity and “walking the walk” of corporate purpose, and how P&G lives its purpose through commitments to fair and equal advertising, responsible supply chain, sustainability, and community engagement
- How the CPG company has responded to COVID-19 to protect employees in markets around the world, as well as consumers and communities
Links & Notes
- Procter & Gamble
- P&G COVID-19 response
- Damon Jones on LinkedIn
- Citizenship Report 2019
- WSJ – P&G’s Mission to Be a Force For Good and Growth
- (00:00) – Welcome to Purpose 360 • Damon Jones, Procter & Gamble
- (03:38) – The Numbers
- (04:08) – Purpose as Table Stakes
- (07:46) – The Social Purpose Tipping Point
- (12:06) – How do you integrate communications and the brand?
- (16:29) – Diversity
- (21:48) – Important measures in purpose-driven work
- (24:48) – On Agreement – “Keeping everyone happy has never been the goal.”
- (30:49) – Responding to COVID-19
- (36:32) – “Returning” to Work
- (39:08) – Assisted Shaving
- (43:13) – Connecting mission to supply chain
- (46:59) – Three Insights
- (49:11) – Who are your heros?
