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Reconnecting Your P2P Strategies To Your “Why” With American Heart Association’s Kim Slone

Being a leader in the peer-to-peer world can feel like a whirlwind of demands. Stay relevant. Innovate. Stick to the fundamentals. Explore new revenue streams. Prioritize effectively. Cultivate meaningful relationships. It’s a lot to juggle and can leave even the most seasoned leader feeling a bit dizzy.

In the midst of this whirlwind, it’s crucial not to lose sight of our “why” – the reason we embarked on a career in the nonprofit sector in the first place and also why we  joined our respective organizations.

In this episode, P2PPF’s Marcie Maxwell is joined by Kim Slone, Executive Vice President for Development and Community Health of the American Heart Association, which was recently recognized as the 2024 Peer-to-Peer Professional Forum Organization Of The Year .  They delve into how this century-old organization remains relevant to today’s volunteers and supporters, the importance of building relationships with internal colleagues & volunteers, and how all of this can be accomplished by staying true to your “why”.

In this episode, we’ll also explore:

  • Messaging strategies to engage a new generation of fundraisers
  • The delicate balance between revenue diversification and strategic focus
  • The importance of understanding your community’s motivation

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As peer-to-peer fundraising professionals, we are inherently passionate people. Passionate about our missions, our fundraisers, our events, and our campaigns. We barely shy away from sharing our opinions. Whether it’s the debate between back-to-basics, or searching for the next big idea, the battle of retention versus recruitment, or even our very strong feelings about T-shirts and registration fees.

Welcome to The P2P Soapbox, a brand new podcast that amplifies the voices of our peer-to-peer fundraising community and gives us a platform — a soapbox, if you will — to discuss the hot topics facing our industry.

Join your host and P2P BFF, Marcie Maxwell, the Managing Director of the Peer-to-Peer Professional Forum, as she sits down with industry peers and leaders, delving deep into their soapbox issues, sharing best practices, and celebrating success stories.