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Reshaping the Role of Business at CECP

June 11, 2019
Hosts: Carol Cone
Panelists: Douglas Conant, Lord Hastings

Roving reporter Carol Cone spoke with leaders in social purpose at the CECP (Chief Executives for Corporate Purpose) Summit last month. A global convening of 300+ of the world’s top minds in purpose, this year’s Summit addressed growing societal and stakeholder expectations that companies serve a purpose beyond profit. Catch a behind-the-scenes “listen” into the Summit in this special episode of Purpose 360.

Resources:

• CECP – Chief Executives for Corporate Purpose
• CECP Summit

(01:02) – Lord Dr. Michael Hastings
(11:18) – Douglas Conant

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Business is an unlikely hero: a force for good working to solve society’s most pressing challenges, while boosting bottom line. This is social purpose at work. And it’s a dynamic journey.

Purpose 360 is a masterclass in unlocking the potential of social purpose to ignite business and social impact. We illuminate the growing impacts of purpose, from engaging employees and fostering deeper consumer loyalty to inspiring product innovation and increasing market share.