ALSAC/St. Jude’s annual holiday giving effort called Thanks and Giving is an iconic campaign featuring nearly 60 brands that last year raised $122 million for the children’s hospital in partnership with major retailers including Best Buy, Domino’s, Home Goods and AutoZone…just to name a few.
This year, retail looks much different, thanks to Covid–19. In this episode of Cause Talk Radio, Megan speaks with Rick Shadyac, President and CEO of ALSAC/St. Jude about some of the innovative ways they’ve adapted this year’sThanks and Giving program to accommodate things like social distancing in-stores, curbside pickup and eCommerce with their corporate partners.
Rick shares how St. Jude prioritizes emerging technologies like augmented and virtual reality as well as digital content and platforms like TikTok and Twitch.
If you’re a fan of point of sale fundraising like Megan is, you’re not going to want to miss this episode because Rick is a significant leader in this space that will inspire you with his approach and perspectives.
Cause Talk Radio: The Cause Marketing Podcast
Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics, and need-to-know news in this weekly podcast.