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Emoji Reaction Project Turns Your Facebook 😡 Into Activism

Every time you react with an angry or sad emoji on a post about a particular social or environmental issue, The Emoji Reaction Project's browser extension prompts you to do something about it.

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Today on Cause Talk Radio, Megan and Joe talk to Dana Stalker and Rachel Frederick, associate creative directors at Droga5, an advertising agency that has developed the Emoji Reaction Project. It’s a clever Chrome extension that transforms your negative Facebook emoji reactions into tangible ways to support good causes and fight injustice.

Every time you react with an angry or sad emoji on a post about a particular social or environmental issue, the browser extension prompts you with three options: “Donate,” “Do,” and “Dial.”

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