Today on Cause Talk Radio, Megan and Joe talk to Dana Stalker and Rachel Frederick, associate creative directors at Droga5, an advertising agency that has developed the Emoji Reaction Project. It’s a clever Chrome extension that transforms your negative Facebook emoji reactions into tangible ways to support good causes and fight injustice.
Every time you react with an angry or sad emoji on a post about a particular social or environmental issue, the browser extension prompts you with three options: “Donate,” “Do,” and “Dial.”
Links & Notes
Cause Talk Radio: The Cause Marketing Podcast
Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics, and need-to-know news in this weekly podcast.