St. Jude’s ‘Thanks And Giving’ Point of Sale Pivots

ALSAC/St. Jude President & CEO Rick Shadyac talks point of sale fundraising amidst a global pandemic.

Episode Hosts:

Subscribe to the Show in Apple Podcasts, Spotify, or anywhere you find your favorite podcasts!

ALSAC/St. Jude’s annual holiday giving effort called Thanks and Giving is an iconic campaign featuring nearly 60 brands that last year raised $122 million for the children’s hospital in partnership with major retailers including Best Buy, Domino’s, Home Goods and AutoZone…just to name a few.

This year, retail looks much different, thanks to Covid–19. In this episode of Cause Talk Radio, Megan speaks with Rick Shadyac, President and CEO of ALSAC/St. Jude about some of the innovative ways they’ve adapted this year’sThanks and Giving program to accommodate things like social distancing in-stores, curbside pickup and eCommerce with their corporate partners.

Rick shares how St. Jude prioritizes emerging technologies like augmented and virtual reality as well as digital content and platforms like TikTok and Twitch.

If you’re a fan of point of sale fundraising like Megan is, you’re not going to want to miss this episode because Rick is a significant leader in this space that will inspire you with his approach and perspectives.

Mentioned Links

Also in :

Your resource for all things corporate social impact, CSR, and brand purpose.

Join Alli Murphy as she interviews top corporate leaders, nonprofit pros, and people who help them advance their careers and organizations. You’ll be inspired by the strategies change-makers follow to build win-win partnerships and campaigns and their actionable advice for advancing your career and developing your social impact team. Subscribe now to learn from the best and get ideas you can implement today!