Carol Cone, heralded as the ‘Mother of Social Purpose,’ is a pioneering figure in cause marketing with over 25 years of experience fostering partnerships between corporations, brands, and social causes for significant societal and business outcomes. As the founder of Carol Cone ON PURPOSE, she has created impactful programs like the Avon Breast Cancer Crusade and My Special Aflac Duck, raising over $2.5 billion for various causes. A luminary in purpose-driven strategy, Cone has authored a book on nonprofit branding, delivered countless insights through research and speaking engagements, and has been recognized with accolades such as the PRWeek 2023 Lifetime Achievement Award. Her agency is dedicated to educating, inspiring, and accelerating purpose programs worldwide. She hosts the Purpose 360 Podcast on TruStory FM.
Bill CollettiCrisis communications is a practice every company needs experience in, but hopes to never have to put to use. Companies that prepare for downturns and crises are better equipped to respond with speed, empathy, and innovative solutions. Yet, e
Humanity at its Best shines a light on people and organizations bringing hope and inspiration to the world amid the pandemic. COVID-19 has altered life as we know it. Yet despite uncertainty, fear, and tragedy, there are still stories of good—good deeds,
The most powerful force in the world is the individual. This belief guides Points of Light, the world’s largest nonprofit accelerating people-powered change.
Wendy Salomon, Managing Director Reputation & Corporate Strategy, The Harris Poll, joined Purpose 360 to talk about the trends her firm is highlighting as the pandemic continues to evolve.
COVID-19 has altered life as we know it. Yet despite uncertainty, fear, and tragedy, there are still stories of good—good deeds, acts of kindness, moments of hope and joy.
Aria Finger, CEO of DoSomething, joined Purpose 360 to talk about the importance of giving youth the capabilities to create change, and how brands can better connect with and empower Gen Zers.
Colleen Finn Ridenhour, Chief Development Officer at Habitat for Humanity International, joined Purpose 360 to discuss the organization’s evolution and ongoing innovation.
As one of the leaders in the ‘stakeholder capitalism’ movement, JUST Capital was a key participant in this year’s World Economic Forum convening in Davos.
The aviation industry is tough. Airlines bear one of the largest carbon footprints of any industry, and the rising threat of global climate disaster—plus trends like “flight shaming”—are challenging companies to find solutions. We spoke with Sophia Mendel
Purpose 360 welcomed “rebel optimist” Amy Smith, Chief Giving Officer at TOMS, to explain why TOMS is moving away from the one-for-one model to a broader focus on “building a tomorrow where everyone thrives.”