Carol Cone, heralded as the ‘Mother of Social Purpose,’ is a pioneering figure in cause marketing with over 25 years of experience fostering partnerships between corporations, brands, and social causes for significant societal and business outcomes. As the founder of Carol Cone ON PURPOSE, she has created impactful programs like the Avon Breast Cancer Crusade and My Special Aflac Duck, raising over $2.5 billion for various causes. A luminary in purpose-driven strategy, Cone has authored a book on nonprofit branding, delivered countless insights through research and speaking engagements, and has been recognized with accolades such as the PRWeek 2023 Lifetime Achievement Award. Her agency is dedicated to educating, inspiring, and accelerating purpose programs worldwide. She hosts the Purpose 360 Podcast on TruStory FM.
Salesforce uses technology for good to unite employees, customers, and communities around the world
Carol tagged along with her roving reporter — My Special Aflac Duck — to South by Southwest in Austin earlier this month. Together, they celebrated the success of the duck as a finalist for the best invention award at the conference and heard stories of i
In our first nonprofit interview, the American Heart Association’s Kathy Rogers discusses discusses how persistence and partnership can can ignite passion within a science and research-based awareness campaign.
The company behind the eponymous Yellow Boot has a serious commitment to sustainability and social purpose. In this episode, Atlanta McIlwraith talks about engaging a global workforce to give back to local communities, and how those efforts are guiding th
To Alaska Airlines, sustainability is more than an environmental or financial decision. Even as more airlines invest in fuel efficient fleets, cut in-flight waste, and adopt “green” biofuels, Alaska Airlines stands out for its commitment to sustainability
Stonyfield Organic started with seven cows. Today, it’s one of the nation’s leading yogurt brands. Co-founder Gary Hirshberg shares how a steadfast commitment to values and social activism helped the brand—and its cows and farmers—thrive.
Purpose 360 is about inspiring and empowering the purpose leaders of today and tomorrow. More than that, we’re committed to giving listeners actionable insights they can apply day-to-day along their purpose journey, and that of their organizations. In thi
While at Panera, Jonathan Yohannan ran major decisions by his 10-year-old daughter. Why? He wanted to make sure the company was doing right by its customers. This kind of thinking helped Yohannan navigate challenges on Panera’s path to an “all clean” menu
McDonald’s serves 70 million people every day, worldwide. As one of the world’s most visible brands, McDonald’s has both an obligation and opportunity to create meaningful connections with those 70 million people and their local and global communities. To
Present in nearly a billion households worldwide, LIXIL’s brands are united by a simple purpose: to make a better home a reality for everyone. Behind that simple purpose is a focused, integrated, and ambitious approach that has unearthed new business oppo