Podcast advertising is a weird, wonderful paradox—should brands go big and broad or small and targeted? Pete and Andy break down the latest PodScribe report, revealing why niche podcasts punch above their weight, YouTube’s podcast takeover is slower than expected, and tracking pixels might just know too much about your shopping habits.
The podcast industry is booming, but what does it take to succeed in this ever-changing landscape? Join us as we dive into the business side of podcasting, exploring the latest trends, challenges, and opportunities. From directory consolidation to show monetization, we’ll cover everything you need to know to navigate the podcasting world. We’ll also chat with industry experts and successful podcasters to get their insights and advice. Whether you’re a seasoned podcaster or just starting out, we hope The Podcast Podcast will become a valuable tool in your own journey. So, grab your headphones, and let’s get down to business.
Podcast advertising is a weird, wonderful paradox—should brands go big and broad or small and targeted? Pete and Andy break down the latest PodScribe report, revealing why niche podcasts punch above their weight, YouTube’s podcast takeover is slower than expected, and tracking pixels might just know too much about your shopping habits.
Imagine a social media landscape where you own your content, not some tech overlord. A place where links aren’t suppressed, and algorithms don’t dictate what you see. Sounds like a utopian dream… or is it Bluesky?
The future of podcasting isn’t just about tools and metrics—it’s about people. In a world of endless content and dwindling attention, it’s time to experiment, innovate, and create formats born for the medium. What does it mean to be the “human in the middle,” balancing the efficiency of AI with the irreplaceable authenticity of human creativity?
Discover the surprising intimacy of podcasting as Pete and Andy explore the unexpected influence of “podfluencers” and the delicate balance between connection and responsibility in the digital age.
