The Podscribe Q4 Report and The Great Podcast Advertising Gambit
Podcast advertising is a weird, wonderful paradox—should brands go big and broad or small and targeted? Pete and Andy break down the latest PodScribe report, revealing why niche podcasts punch above their weight, YouTube’s podcast takeover is slower than expected, and tracking pixels might just know too much about your shopping habits.
About The Podcast Podcast
The podcast industry is booming, but what does it take to succeed in this ever-changing landscape? Join us as we dive into the business side of podcasting, exploring the latest trends, challenges, and opportunities. From directory consolidation to show monetization, we’ll cover everything you need to know to navigate the podcasting world. We’ll also chat with industry experts and successful podcasters to get their insights and advice. Whether you’re a seasoned podcaster or just starting out, we hope The Podcast Podcast will become a valuable tool in your own journey. So, grab your headphones, and let’s get down to business.
The Podcast Podcast

The Podscribe Q4 Report and The Great Podcast Advertising Gambit
Podcast advertising is a weird, wonderful paradox—should brands go big and broad or small and targeted? Pete and Andy break down the latest PodScribe report, revealing why niche podcasts punch above their weight, YouTube’s podcast takeover is slower than expected, and tracking pixels might just know too much about your shopping habits.

The Curious Case of Bluesky: Is This a Social Media Savior Podcasters Have Been Waiting For?
Imagine a social media landscape where you own your content, not some tech overlord. A place where links aren’t suppressed, and algorithms don’t dictate what you see. Sounds like a utopian dream… or is it Bluesky?

AI, Video, and Local Meetups: The Podcast Apocalypse is Here, Finally, Again
The future of podcasting isn’t just about tools and metrics—it’s about people. In a world of endless content and dwindling attention, it’s time to experiment, innovate, and create formats born for the medium. What does it mean to be the “human in the middle,” balancing the efficiency of AI with the irreplaceable authenticity of human creativity?
Like It or Not… You’re an Influencer Now
Discover the surprising intimacy of podcasting as Pete and Andy explore the unexpected influence of “podfluencers” and the delicate balance between connection and responsibility in the digital age.
Complete Archive: The Podcast Podcast
A
- Administrivia: Managing the Back-End of the Podcast
- AI in Podcasting: The Robot Revolution That’s Not So Scary
- AI, Video, and Local Meetups: The Podcast Apocalypse is Here, Finally, Again
- All The Feelings Presents: The Se7en Deadly Sins & The Seven Hea7enly Virtues
- Amazon Web Services’ Mark Hampton on the Need for Effective Change Management
- American Psycho
- Andor • S1 E8
- Andor • S1 E9
- Are Podcasters Missing Out on a Key Demographic?
B
C
D
F
G
H
L
M
N
- NACUBO Consulting’s Ruth Johnston on Navigating Challenges and Strengthening Institutions
- Nasal Waffles & Death See-Saws
- Nationwide’s Ted Williams Discusses Why Enterprise Search Fails and the Importance of Staffing It
- Navigating Crisis During Event Week with Lurie Children’s Ted McCartan
- Navigating Mental Health: Divorce Realities with Scot and Emily McKay
- Navigating the World of Podcast Subscriptions and Memberships
- New York Life Foundation’s Heather Nesle & Maria Collins on Grief and Bereavement During the COVID-19 Pandemic
O
- Once Upon a Buoyant Voyager
- Once Upon a Comatose Bifurcation
- Once Upon a Coupling Reconsideration
- Once Upon a Delicate Dissolution
- Once Upon a Doodle Crash
- Once Upon a Framework Inflammation
- Once Upon a Heartache Hovel
- Once Upon a Heavy Gullet
- Once Upon a Mingle Lesion
- Once Upon an Integer Bequethal
- Once Upon an Unprecedented Collective
- Once Upon a Proficient Assistance
- Organizing Your Workspace
P
- Pam and the Fashion Police
- Paula Ticks as Usual
- Podcast Analytics After Chartable: Enter OP3
- Podcast Analytics in a Spotify-Dominated World
- Practicing Mindfulness for your ADHD with Special Guest Casey Dixon
- Preparing for the Job Interview
- Preparing Your Team to Face the Unnamed Disruptors with Guest Mike Gower
- Presumptions, Assumptions, and New Realities: The NACUBO Economic Models Project
R
- Rebroadcast • The Delicate Matter of Termination
- Rebroadcast • The Dos and Don’ts in Record-keeping for HR
- Reframing The Role of “Fundraising Coaches” In A Digital World with National Kidney Foundation’s Deanna van Lear
- Regional Leaders on Regional Challenges in Higher Ed — Live from EACUBO 2014
- Reimagining Budget & Planning — EACUBO 2017 Annual Meeting
- Reinventing Philanthropy: Choosing Impact Over Emotion
- Ruff Procedures
- Rutgers University CBO Mike Gower on the Merger that has Created the NEW Rutgers
T
- Tales of the Jedi • Ahsoka
- The Case of Calamity U.
- The Case of the 😜 💳 💵
- The Case of the Apocalyptic Valise
- The Case of the Audited Moniker
- The Case of the Cardiac Doodler
- The Case of the Derma-Trolley
- The Case of the Elder Contri-BOO-tions!!!
- The Case of the Fangspace
- The Case of the Inedible Venetian
- The Case of the Jester’s Chops
- The Case of the Manchurian Mathematician
- The Case of the Out-of-Work Virus
- The Curious Case of Bluesky: Is This a Social Media Savior Podcasters Have Been Waiting For?
- The Curly Chamber Report
- The Depository Examination Report
- The Dilly-Dally Podcast Report
- The Disrespectful Reconciliation Report
- The Forsaken Dumbwaiter Report
- The Galactic Adhesive Report
- The Googleplosion and Other Tales of Big Podcast
- The Guzzling Endowment Report
- The Hunt for Aspiration Promenade
- The Hunt for the Critter Liberation
- The Hunt for the Disconnected Soirée
- The Hunt for the Fisticuff Heave-Ho
- The Hunt for the Mechanoid Memoir
- The Hunt for the Otherworldly Disquisition
- The Hunt for the Runagate Hallucination
- The Hunt for the Sexist Souvenir
- The Hunt for the Simpering Simpleton
- The Hunt for the Torpid Headshrinker
- The Hunt for the Treacly Technology
- The Hunt for the Viscous Simulation
- The Legend of the Analytical Crater
- The Legend of the Claptrap Capitulation
- The Legend of the Hat Tap
- The Legend of the Infraction Trap
- The Legend of the Invoice Incursion
- The Legend of the Mealtime Ticker
- The Legend of the Modulated Anticipation
- The Legend of the Obfuscated Riposte
- The Legend of the Precision Fixation
- The Legend of the Shadow Trance
- The Legend of the Whispering Goaltender
- The Legend of the Zesty Shebang
- The Notorious Bettie Page
- The Office Closet
- The On-Going March of the Ultra-Long Listen and the AI Whisperers
- The Podcast Business is Rosier and Apple’s Own-Goal
- The Podscribe Q4 Report and The Great Podcast Advertising Gambit
- The Riddle of the Acceleration Gig
- The Riddle of the Chronic Gnasher
- The Riddle of the Earmark Fixation
- The Riddle of the Fellowship Mainframe
- The Riddle of the House-trained Gambol
- The Riddle of the Jilted Rejoinder
- The Riddle of the Lookalike Disposition
- The Riddle of the Magpie Dissertation
- The Riddle of the Microbial Seizure
- The Riddle of the Rueful Stratagem
- The Riddle of the Scanned Encumberance
- The Riddle of the Volition Faux Pas
- The Schooner Tycoon Report
- The Skittering Deuce Report
- The Staggering Stockade Report
- The Toppling Trainwreck Report
- The Transcendental Tip Report
- The What’s That Smell? Escape Room Anxiety Bonus!
- They, Robot
- Thor 102: How Do They Know Bifrost Is Gone, Not Just Closed?
- TIAA Institute’s Anne Ollen on Why Someone Would Want to Work for a College or University