Apple’s pushing binge-worthy podcasts – are you on board? Plus, we chat with John Spurlock, the brains behind OP3, about open podcast data and why it matters for the future of podcasting.
The podcast industry is booming, but what does it take to succeed in this ever-changing landscape? Join us as we dive into the business side of podcasting, exploring the latest trends, challenges, and opportunities. From directory consolidation to show monetization, we’ll cover everything you need to know to navigate the podcasting world. We’ll also chat with industry experts and successful podcasters to get their insights and advice. Whether you’re a seasoned podcaster or just starting out, we hope The Podcast Podcast will become a valuable tool in your own journey. So, grab your headphones, and let’s get down to business.
This week, Andy and Pete explore the impact of the Paris Olympics on podcast downloads, discuss summertime advertising rates, and share their experiences with various podcast apps.
In this episode, we explore the evolution of podcast advertising, sharing our personal journey from affiliate marketing to dynamic ad insertion, and discussing recent industry insights on what makes effective podcast ads. We reveal our plans to implement more engaging, storytelling-style advertisements across our network, and offer practical advice for fellow podcasters on balancing monetization with listener satisfaction.
We hear all about the TikTok generation. But, you know, there are others out there and they are consuming content just like those in the spotlight. We just have to know where to find them.
In this bite-sized episode of The Podcast Podcast, Pete and Andy dive into the world of podcast subscriptions and memberships. They discuss the differences between Apple’s subscription model and running your own membership program using a third-party service like Memberful.