Slay the Sales: The Med Spa Guide to a Six-Figure Event
Your fall open house is a party with a discount attached, and it’s going to cost you more than it makes. Here’s how to plan a purchasing event that actually clears five figures, and the seventeen decisions that have to happen before the invitation goes out.
Secret Shoppers: What You Don’t Know Is Costing You
You think you know what happens at your front desk on a Friday afternoon. You don’t, and Leisa Krauss has a hundred-point scorecard to prove it.
You Don’t Need More Leads — You Need to Stop Losing the Patients You Already Have
Your ad budget keeps climbing and half your new patients never come back a second time. Leisa breaks down how to find the money already sitting in your database, and what to fix at checkout before you spend another dollar acquiring anybody.