The Wrong F’n Approach: How to Fail As Fast As Possible
In the high-stakes, ever-expanding world of medical aesthetics, one thing is certain—approach is everything. Yet too many professionals are getting it disastrously wrong.
In the high-stakes, ever-expanding world of medical aesthetics, one thing is certain—approach is everything. Yet too many professionals are getting it disastrously wrong.
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Welcome to the Club!
Leisa Krauss has been in the medical aesthetic industry for over 25 years – bringing honesty, expertise, humour, and a plethora of industry skills to both her patients and her clients. She’s worked alongside and assisted top Laser Surgeons, Aesthetic Physicians, and leading Dermatologists. She’s held positions in almost every area of the industry including Laser Technician & Physician Assistant, Clinical Educator, Laser Program Development, Sales, Management, and most recently Clinic Mergers & Acquisitions.
During her career she’s treated thousands of patients, worked with hundreds of clinics, and managed numerous aesthetic teams. Leisa started Vanity Empire Consulting Inc. in 2013 and is passionate and obsessed with supporting her clients in building highly successful and profitable cosmetic practices.
You may recognize her from her educational and no-BS posts on instagram or from the new hit podcast, The Scalpel of Truth!
Her clients call her Lees (Lease) but she’s better known as “The Bitch’n Beautician.”
In the high-stakes, ever-expanding world of medical aesthetics, one thing is certain—approach is everything. Yet too many professionals are getting it disastrously wrong.
Today we’re going after a silent killer: shitty consultations. That’s right. Your consultations. Are they airtight revenue-generating machines, or are they flimsier than an influencer’s NDA?
This week: the utterly baffling phenomenon of aesthetic business owners clutching their wallets like a Victorian maiden clutching her pearls. If you’re waiting for a mythical financial fairy godmother to sprinkle prosperity dust over your broke-ass clinic, spoiler: she’s not coming.
In the world of high-end medical aesthetics, where luxury meets science, there exists an unspoken rule: if you have to convince someone to care about their own face, you’ve already lost.