Cliff Whitlock shares how the ALS Association is expanding its Ride to Defeat ALS to new markets, focusing on planning, staffing and local engagement for successful market launches.
As peer-to-peer fundraising professionals, we are inherently passionate people. Passionate about our missions, our fundraisers, our events, and our campaigns. We barely shy away from sharing our opinions. Whether it’s the debate between back-to-basics, or searching for the next big idea, the battle of retention versus recruitment, or even our very strong feelings about T-shirts and registration fees.
Welcome to The P2P Soap Box, a brand new podcast that amplifies the voices of our peer-to-peer fundraising community and gives us a platform — a soapbox, if you will — to discuss the hot topics facing our industry.
Join your host and P2P BFF, Marcie Maxwell, the Managing Director of the Peer-to-Peer Professional Forum, as she sits down with industry peers and leaders, delving deep into their soapbox issues, sharing best practices, and celebrating success stories.
Cliff Whitlock shares how the ALS Association is expanding its Ride to Defeat ALS to new markets, focusing on planning, staffing and local engagement for successful market launches.
Pat Morrissey of Team Human Powered Potential, winners of the 2025 Cash, Sweat & Tears Award, joins the podcast, along with Liz Diemer from The Michael J. Fox Foundation For Parkinson’s Research, to share the story behind an awe-inspiring P2P campaign.
In our Season 4 premiere, Steve Merker of The Princess Margaret Cancer Foundation shares how his team expanded their peer-to-peer portfolio while staying aligned on strategy, brand and teamwork.
In our Season 3 finale, Shatterproof’s Shannon Greene shares her insights into the unique challenges of fundraising for a cause that carries societal stigma.
